Opening of the
Media Forum
"Dialogue of Cultures"
The first day of the International Media Forum "Dialogue of Cultures" ended with interesting discussions, film screenings, master classes and acquaintance of foreign colleagues with russian journalists. How did the merger of different cultures take place on November 7 in the Hermitage, what did we manage to agree on and what to expect from tomorrow? You can read about it in our report.
On November 7, at 11 am, in the Hermitage Theater there were practically no empty seats: this year the State Hermitage received 400 participants from 35 countries of the world, who spoke different languages before the opening of the Media Forum. Talented photographers, directors, representatives of major publications, journalists, bloggers and authors of unique projects devoted to the problems of modern media gathered here. Participants will be able to share their experience, present their own projects and tell about the peculiarities of their work to foreign colleagues during the next three days. The Grand opening began with the welcoming words of the organizers and participants.
"I am very glad that the Forum is held in the Hermitage. The Museum plays an increasingly important role in public life - it is not just a warehouse, it is an organism in which all things are connected "

Mikhail Piotrovsky, Director-General of the State Hermitage Museum
Chairman of the media Congress "Union of journalists", Chairman of the Union of journalists of Russia Vladimir Soloviev and Deputy Director General of the presidential grants Fund Innokenty Dementiev made wishes and parting words for the forum participants.
Great photographers whos works were published in the best magazines of the world joined us today. The photo project "here I live", which we will present tomorrow at the General Staff, will allow us to understand what is happening in other countries. We also invited our colleagues to visit Veliky Novgorod and Vyborg. Let's discover Russia together!
Ashot Jazoyan, Chief of the Mediacongress "Community of journalists"
"Another thing to understand is that you get into a meat grinder, where there is not just competition, but where the competition is for minutes, even for seconds"
Vladimir Sungorkin
During the first session "Dialogue of cultures and culture of dialogue in Eurasian media" the participants showed their projects. The editor-in-chief of the newspaper "Komsomolskaya Pravda", Vladimir Sungorkin, presented an analyst on modern media on the example of his publication. He noted that the future belongs to universal journalists who are ready to create convergent high-quality material on their own.
"I focused on one group of employees.
After all, managers, workers of the hall are here every day, and it does not matter whether you see them or not"
Photographer Akos Burg presented his project about Vienna. He showed it from both sides. On the one hand we see it Sunny and green, but on the other hand it has dirty roads, a lot of garbage and poor people. The second project of Akos is dedicated to Museum workers of the Hermitage.
French travel bloggers Marvin Kanas and Lucas Palen showed their documentary video project "While we go to the East". The film is a story about how the participants saw this road and the people they met during their trip from France to Russia. "We are talking not so much about journalism, but about creative documentary films. And the difference here is that we focus on the events that occur; we trust not the facts, but the truth, which is important for us," the author of the project noted.

During the coffee break, the participants shared their impressions of the forum: "It was very interesting to look at Russian journalism from this side. We had a very different idea of your projects, your employees from the media. This, of course, is not very similar to French journalism, but still very spectacular! Especially I was impressed by the video about Russian ballet."

Spanish chief-editor of "TV3" Ricardo Marquina showed the participants of" Dialogue of cultures» video dedicated to Russian ballet. Recardo explained that the political situation in the world is now quite acute, so he wanted to create something apolitical that would distract everyone from the race of leaders. For example it could be something about art: "in St. Petersburg I spent 4 years - in theaters, at concerts. I tried to give the city something in return, " Ricardo shared his feelings.
"I wanted to show the fragility of nature, the world where we live. And now, 50 years after the flight of Gagarin, the question of fate never seemed so important. As the capsule descends, we ask ourselves the same question: can we save our planet?"
Andrew McConell, photographer
Irish photographer, Andrew McConnell, showed his pictures, which he made in Kazakhstan. He noted that few people have heard about this country in the West.

In 1961, it was at this place that Gagarin first flew into space, where the development of extraterrestrial spaces began.
The second session began with welcoming remarks by Kaspars Ruklis, Director of the Riga School of Journalism. The topic of discussion was "Dialogue of cultures and digital technologies - new opportunities for communication".

Gleb Fyodorov, deputy editor-in-chief of "Russia Beyond", spoke about the importance of humorous content in the media on the example of materials about the World Cup 2018: "And here is the Russian team: Tolstoy, Mendeleev at the gate. You smiled. Words cannot explain how humor works. In technical language: we took a resonant event and decided to remind that there are great people in Russia," explains Gleb.
After the meetings, the participants of the "Dialogue of Cultures" were offered to watch documentaries and stories within the exhibition "I live here". The screening, attended by Russian filmmakers (including students), and foreign filmmakers. Everyone tried to tell about the small and hidden side of life of the homeland, to show its variety. So, Georgi Kozhukharov (the edition of Economedia, Bulgaria) presented the movie about the trip to Syria: almost all budget left on paying drivers, not all wanted to go to the country which is broken off by military operations. It was a wordless film with an unusual musical background - a modern Opera. The video is dedicated to the lives of people in post-war Syria.
In parallel with the film screening in the building of the General Staff of the State Hermitage Gleb Fedorov (Russia Beyond) continued to talk about humor during the public talk with young journalists. Gleb argued that a good joke will help to catch and hold your reader, and it doesn't matter it's dimension or cute kittens. An example of a successful project is the video "How to make any dish quite Russian". You just need to add dill, to which the Russian almost pathological tendency. The creators decided to "play" with the group of readers who once came to Russia and could notice that among the national features we have an excessive love for dill. As noted by the speaker, this humor is thinner than, for example, a video collection with bears on the streets – although on this topic the employees of Russia Beyond have created a whole gallery of videos. The benefit of the movie with dill is that although it is not associated with the most common stereotype, but attracts format and implicitly carries the viewer a whole block of educational information. From the recipe of a sandwich with caviar to information how to put cucumbers in a jar of saline.

The first day of the media Forum "Dialogue of Cultures" ended with the second part of the screening. However, for a new portion of the film participants had to move to the hotel "October". Films about cultural peculiarities were also discussed here until late in the evening.